Joyride Ambassador
video filming, editing, and production.
Bell Helmets was recruiting for regional ambassadors to expand moderate casual bicycling to women. As part of the application process, you were required to produce a video highlighting why you would want to lead a joyride program in your area.
This project required a combination of filming, photography, audio voice overs, graphical editing, video editing and production.
Statement
It was inspiring to see all of the great energy and momentum happening in women’s mountain biking. We want to stay in touch and support your good work.
- Lara Utica | Program Manager
About the Project
a SUCCESS story
This was an interesting project as it was one of the first times I utilized AR enhanced filming equipment. Much of the footage on the bicycle was filmed with the Google Glass although some was grabbed with a GoPro Mini. The editing was done in HitFilmsXpress.
The challenge came from matching all the different resolutions and lighting across mediums to come together in a cohesive film
Feedback
We would still really like to support your efforts. We would like to send you our Joy Ride “tool kit” with more ideas to inspire your women’s riding program when it is available in the spring.
- Paula James | Outreach Director