The Project:
Stand-Up Paddleboard Experience Booth
Well established as a top sailing school in the area, the client was expanding into other water recreation items such as Stand-Up Paddle Boards. The goal was to drive interest in stand-up paddleboarding in a memorable and fun way while driving leads to client’s business.
Role: Project Owner
Client: BE-Nautical / Sea Safaris School
Industry: Boating
Date: 2014
Reflection
“Jillian’s team handled everything from start to finish. The booth was a huge success and a great way to launch a new product line!”
The GOALS
- Raise awareness of Stand-Up Paddle Boards as a water recreation tool
- Introduce new client programs and offerings (rentals, sales, and training)
- Create a footprint that evokes curiosity for all consumers
- Collect consumer leads to help drive program growth
The SOLUTION
- Created a background of Lake Michigan with Chicago Skyline backdrop
- Allow customers to stand on a real Paddle Board to get size and feeling
- Backdrop photo opp. Consumers are given the opportunity to stand on the Paddle Board and take a photo that would appear that they were on the water.
Results
- Introduced the water enthusiasts to an easily accessible form of water recreation.
- Exceeded total registration goal
- Allowed client to expand school (and related programs) to 3 additional harbors based on customer interest.
Contact Us
Charlotte, North Carolina
hello@emptech.net
(980) 250-5021
About Us
Empress Consulting is led by Jillian Dato Hamady, a strategic executive with over 25 years of experience in business, operations, and technology consulting. We help organizations simplify complexity, strengthen leadership, and evolve through smart, people-focused solutions. Together, we turn insight into action and ideas into measurable success.
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